The best photo is already in front of you.

Kirkjufell mountain above a river in Iceland

The summit on the upper third, with sky around it.

A mountain, a plate, a friend across the table. Point your iPhone, hold still for a second, and BULB’s AI finds the best composition in what you see.

Coming to iPhone with iOS 27

Every view has a better photo inside it.

BULB looks at the scene, picks the composition, guides your aim when the subject is off to the side, then frames it with the camera. One sentence tells you why. You press the shutter when it feels right.

What you point at
What BULB frames

Illustrative framings on our own photos from Iceland and Québec.

Rather compose it yourself?

Switch to Lines and pick a guide. It stays on the live view while you line up the scene. These three come from the Landscape pack.

A golden valley below a snowy peak in Iceland

Then make it look like film.

Ten looks, from Vintage to Noir. Pick one, set its strength and save. Drag across the photo to compare.

Autumn forest and a long lake in Québec
Original Vintage

Preview built from the app’s colour settings. Grain and the final render happen in the app.

Free to start.

Go Pro when you want more.

BULB

  • The camera, every composition guide and ten looks
  • 10 cloud AI framings, included once
  • On-device framing after that, still free
  • Saved photos carry the BULB watermark

BULB Pro

  • Everything in BULB
  • Unlimited cloud AI framing
  • Save your photos without the watermark
  • Monthly or yearly, through the App Store

Prices and subscription terms appear in the app before purchase.

Questions

Does the AI take the photo for me?

No. It helps you frame the live camera view. You always press the shutter, and you can take a photo at any moment.

What happens after the 10 free AI framings?

The cloud allowance is a lifetime total and does not reset. After that, keep going with on-device framing or choose Pro for unlimited cloud framing. The camera, guides and looks stay free.

Are my photos sent to Google?

When you ask for cloud AI framing, a small image of the camera preview is sent to Google for analysis. Your full-resolution photo is not uploaded. Lines and on-device framing don’t use this cloud analysis. Read the privacy policy.

When can I download BULB?

BULB is being prepared for iPhone with iOS 27 or later. The App Store link will appear here as soon as it is available.

How do subscriptions work?

Pro is bought only in the app, through Apple. Monthly and yearly subscriptions renew automatically unless cancelled. Manage or cancel them in your Apple account settings. Read the terms of sale.

A coin-operated viewer facing a calm lake in Québec

Go find a view.

BULB is coming to iPhone with iOS 27.